To achieve greatness, all of us have to deal with critics, self-doubt and everything that tells us "no".
To launch Budweiser's new global positioning, we parterned up with Anderson .Paak to launch a music video in tribute to all the no-getters of the world.
![](https://freight.cargo.site/t/original/i/f1ac0b39a6c6a5e175fe5f92b4175ebe555df931a3be91bea691b5087141ad6f/c74b0d61-4f8f-47b7-bc46-6505f43497c4.jpg)
film
about the song
![](https://freight.cargo.site/t/original/i/0d539a60c099c65fb5a7138a3f6cf83d37a72be77ba81559f44d79016331f3ac/OOH_HORIZONTAL_JULIA.png)
headlines
![](https://freight.cargo.site/t/original/i/e1257dd5c0103a5840817c8b6887c507e5e73ed996fe736094261aed00932a59/XAMA_COROAS.png)
![](https://freight.cargo.site/t/original/i/83e8aced4d082e5e4f6ed76ad783cc52d5c1f8b0c5d52aa7fa2e98743ebca309/JULIA_COROAS.png)
![](https://freight.cargo.site/t/original/i/6ebee9a5b1c8099cc177b7312a22daa29cf0c83141a42a01e604d8df1c86782e/OOH_HORIZONTAL_LARA.png)
![](https://freight.cargo.site/t/original/i/9c2e79dbfbc9faf9148f16f2b68dacc88767082e21b44d5d876dc3168caee2e8/OOH_VERTICAL_GABRIEL-2.jpg)
![](https://freight.cargo.site/t/original/i/603613dc19182461bd0f0b25fe956661286bbbb6ab27653d7bf48256d1631720/OOH_VERTICAL_XAMA.jpg)
AWARDS
D&AD | Graphite Pencil | Sound Design & Use of Music
Clube de Criação | Gold | Best Original Score
Clube de Criação | In-book | TV, Cinema and Other Screens
Clube de Criação | In-book | Direction
Clube de Criação | In-book | Cinematography
Clube de Criação | In-book | Editing
The One Show | Merit | Music & Sound Craft
The One Show | Merit | Music & Sound Craft
The One Show | Merit | Music & Sound Craft
AdWeek | Ad of The Day
AdWeek | 30 Best Ads of 2022