The year is 2017. M&M's are getting slaughtered by the millions by people watching the 7th season of Game of Thrones.

But the greatest war was not fought on TV. Red and Yellow did everything they could to sabotage the show and stop people from watching it while eating M&M's.

case study

teaser film

film 1

film 2

film 3


the iron box


Clube de Criação | In-book | Digital
El Ojo | Shortlist | Digital & Social
El Ojo | Shortlist | PR
Wave Festival | Bronze | Design
Effie Awards | Gold | Food
WARC Media Awards | Grand Prix | Sponsorships & Partnerships