You are not you when you are hungry.
And you are not you when you use Instagram filters that basically change your face to anything else.

So we gave the internet the opportunity to make a terrible decision: to star as a hungry person on our campaign.

case study

CTA video

spots

AWARDS

Cannes Lions | Bronze | Outdoor
Clube de Criação | Bronze | Digital
Clube de Criação | In-book | Promo/Direct
Clube de Criação | In-book | Best User-generated Content
Clube de Criação | In-book | Best Use of Social Media
The Caples | Mobile | Bronze
The One Show | Shortlist | Interactive & Online

You are not you when you are hungry. And you are not you when you use Instagram filters that basically change your face to anything else. So we gave the internet the opportunity to make a terrible decision: to star as a hungry person on our campaign.

You are not you when you are hungry.
And you are not you when you use Instagram filters that basically change your face to anything else.

So we gave the internet the opportunity to make a terrible decision: to star as a hungry person on our campaign.